Queen Victoria Gardens

Please note: due to overwhelming demand, today’s final batches of Greyscale gelato are likely to sell out between 1pm – 2pm.

An ice cream cart offers six different flavours in six shades of grey, ranging from light grey to almost black, with no flavours labelled. But how and what will you taste? Brazilian artist João Loureiro introduces MPavilion visitors to the taste sensation of grey ice cream, made locally in collaboration with Piccolina Gelateria to perfectly mirror the pavilion’s aesthetic. This work questions our sense of comfort, and introduces dissonance in a familiar environment.

Escala de Cinzas, João Loureiro
Exhibition copy – Collection of the Pinacoteca de São Paulo
In collaboration with Piccolina Gelateria

Greyscale is returning to the pavilion for select final dates in March 2024! Please note, batches are limited so we recommend you arrive early to avoid disappointment.

CollaboratorS:

João Loureiro, 1972, was born in São Paulo, where he lives and work. In a broad sense, through a wide range of subjects and procedures, João Loureiro has been interested in certain versions or fictional constructions that are presented as factual, acquiring the character of truth and often replacing original events or things. Even though historical narratives build up gradually with additions and interpretations, they usually present themselves as reliable facts. Aware of that, the artist has been researching objects, constructed situations and contexts, clearly artificial or concealed, loaded with signs, substitutions, translations, intentions of verisimilitude, deceptions, falsifications, repressed feelings and fantasies, artifices capable of inducing an impression of truth, of attributing a value of truth. This is João Loureiro’s first project in Australia. – Visit website

The story of Piccolina Gelateria is told through its relationships with chefs, growers, designers and artists. With an emphasis on quality and design, Piccolina focuses on the opportunity to deliver an exceptional product that is considered and original, and to do it with integrity and creativity. Founded in 2015, Piccolina has been churning the highest quality gelato from scratch ever since, using traditional Italian, time-honoured techniques and only the freshest, seasonal ingredients. It is this commitment to quality which makes Piccolina’s artisanal gelato and gelato cakes, some of the best in the world. – Visit website