MTalks ‘Branded Cities: Can we avoid an urban dystopia?’ with Chris Sanderson
Sat 16 Feb 2019, 11.00am–12.00pm
Image courtesy of The Future Laboratory.
With two-thirds of humanity predicted to be living in urban environments by 2050, cities need to be able to sustain the growing demands on their infrastructure. But if governments don’t have the resources to do this, will the role of city-makers fall entirely to corporations? And if so, will the metropolis of the future become a branded utopia or a commercial dystopia?
These are the questions that lie at the heart of this exciting placemaking presentation by global brand innovation think-tank The Future Laboratory. Led by co-founder Chris Sanderson, the presentation debuted at the inaugural SXSW Cities Summit in 2018 and aims to inspire leaders—and emerging leaders—to better think about and plan for the future of our urban environments.
This event is proudly presented by QICGRE.